All Episodes
Episodes
EP#41 Why Setting Goals in Small Business Works
Setting Goals Isn’t About Predicting the Future
In this episode of Money Secrets, Fi Johnston dives into why so many small business owners resist setting goals. And how a simple reframe can turn goal-setting into one...
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Ep#40 Are you even in business if you're not checking Seek?: Big career shifts with Jen Murnaghan
When Women Talk Money, Everyone Wins
In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy to explore the very real shift from 12 years of solo business into a values-aligned employed...
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Ep#39: How to Fix Underpricing
 Are you charging enough? The three-part pricing formula you need.
Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. If you think you might be...
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Ep#38: Why You Should Package Your Services Into Three Offers
Why Packaging Your Services Into Offers is a Game-Changer
In this episode of Money Secrets, Fi Johnston unpacks the objections many service providers have about packaging their work, and makes the case for why three...
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Ep#37: 15 Years of Peach - from an olive grove to today
15 Years of Peach: From an olive grove to today
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you...
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Ep#36: Business Lessons (and a love letter) to The Bear
 What The Bear teaches us about small business
It might sound like a TV review—but this episode is part strategy, part storytime, part love letter to The Bear (and its soundtrack). If you’ve ever wondered why running...
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Ep#35: Noticing Your Money Thoughts (Thinking Exercise)
What do you really think about money?
If you’ve ever felt like your mindset is holding you back—but you can’t quite put your finger on how—this episode is for you.
In this special edition of Money Secrets, Fi shares a...
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Ep#34: Is The Economy Impacting Small Business? 10 Tips to Take Control
Is the economy impacting small business owners? Let’s talk about it.
It’s the question on every founder’s mind—and in this solo episode of Money Secrets, Fi unpacks what she’s seeing across the small business...
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Ep#33: The Impact of Your Small Business on the Environment
 Your business has an environmental impact — even if you're a service provider. 🌿
This week on Money Secrets, we’re talking about impact — one of our core themes inside Good Money Club — and how our businesses affect...
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Ep#32: Working Harder Will Not Make You More Money
 Working harder won’t make you more money.
Psst! If you’ve ever felt like you’re working all the time but still not making the money you want, this episode is for you.
In this week’s episode, Fi gently but firmly...
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Ep#31: How Do I Know If I'm Running My Business The Right Way?
How to make business easier (yes, really).
If you’ve ever felt like you’re working all the time but still not making the money you want — or like you’re constantly justifying your prices to your clients — this episode...
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Ep#30: Why Are Some Businesses So Successful?
 Why your business model should come first
If you’ve ever found yourself obsessing over Instagram strategy, stuck in a Dubsado vs. Moxie spiral, or spending hours automating tasks that don’t seem to be making a...
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