Season 2
Episodes
EP#42 How to Transition from Lower to Higher Prices
How to Transition from Lower to Higher Prices
In this episode of Money Secrets, Fi tackles one of the trickiest parts of growing a business: how to increase your prices while managing legacy priced clients.
From the...
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EP#41 Why Setting Goals in Small Business Works
Setting Goals Isn’t About Predicting the Future
In this episode of Money Secrets, Fi Johnston dives into why so many small business owners resist setting goals. And how a simple reframe can turn goal-setting into one...
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Ep#40 Are you even in business if you're not checking Seek?: Big career shifts with Jen Murnaghan
When Women Talk Money, Everyone Wins
In this episode of Money Secrets, Fi sits down with Jen Murnaghan from Digital Dandy to explore the very real shift from 12 years of solo business into a values-aligned employed...
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Ep#39: How to Fix Underpricing
 Are you charging enough? The three-part pricing formula you need.
Psst! Want to hear a money secret? Almost every female and non-binary business owner I’ve met is underpricing. If you think you might be...
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Ep#38: Why You Should Package Your Services Into Three Offers
Why Packaging Your Services Into Offers is a Game-Changer
In this episode of Money Secrets, Fi Johnston unpacks the objections many service providers have about packaging their work, and makes the case for why three...
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Ep#37: 15 Years of Peach - from an olive grove to today
15 Years of Peach: From an olive grove to today
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you...
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