[00:00:00] Intro Peach-opoly series
This episode is one part of a series unpacking my brand campaign, Peachopoly. I cannot wait to share the behind the scenes of how we pulled this crazy thing together. You're going to be hearing from everybody who was involved in the campaign, because I wanna really show what goes into creating something like this.I really hope you enjoy.
Fi
Hello, listener. We are back to talk about episode one of Peachopoly. Oh my gosh, we are having so much fun with this campaign, and it is a big time for me, so you might hear that my voice is a little croakier than usual. Um, so anyway, let's talk about episode one, where you are going to meet the incredible Ella Rowe from Elvie's Studios.
[00:01:00] She is a world-class curly and coily hairdresser, and I'd love you to meet her in episode one, which is called 60-Hour Working Week. So here it is
Peach-opoly episode1
Great. Oh, shit. What have you landed on? I'm already exhausted, and I've just landed another 60-hour working week. Right. I need to make more money, but I can't keep this up. You can't. We need to cut that out. Because she's a hairdresser. Come with me. Let's have a chat. Fi, I love what I do, but I'm working so hard.
I'm not just a curl specialist, I'm disrupting, decolonizing, hydrating. My clients need me, but I need to be affordable to them. Look, I've worn two different earrings again today. I'm fully booked, but the money's just not mathing. I'm not present enough with my [00:02:00] daughter. I'm over it. Ugh, and I forgot to wear deodorant again.
Ugh. Sis, it is not your job to be affordable. You need a new approach to your pricing, and that starts in your mind. You are a world-class curly hairdresser, but you're charging like an average one. Your service is a premium, and you should charge accordingly. There's no way I can charge more. I'll lose clients.
Yep, you will lose some clients when you put your prices up, but you are gonna attract some awesome new clients who love what you do and want to pay for it. You'll make more money, and you'll have time to rest and hang out with your little one. It does make sense when you put it like that. Your people come for the creative, inspired, well-rested version of you.
So how does that make you feel? I am totally hair for it. We're gonna keep working on your mind and your pricing. I'm gonna be with you every step of the way. We play to win.[00:03:00]
Fi
Now that you have listened to the episode, I wanna talk you through this really common money mindset or money psychology issue. So for many really specialized service providers, whether that's hairdressers, graphic designers, accountants, bookkeepers, lawyers, you know, web designers, photographers, we can be really in demand, and we can be working our rings off and still not be making as much money as we'd like.
It really impacts our families and our social lives as well because I see so many creative, talented people like Ella working so hard, but then they get so caught up with this idea of being affordable. Now, if you are somebody who is [00:04:00] still walking around with this idea that you need to be affordable, I need to remind you, being affordable is not your job Clearly I cannot say that enough because every time I say it, and I've been saying it for years, people are like, "Yes, I don't wanna be affordable anymore."
So we can talk about the, the reasons why we are trying to be affordable, and there is so much depth to it. Part of it is that kind of good girl, you know, wanting to be for the community, being selfless. Side note, can we please stop using the word selfless as a compliment? There's nothing good about being selfless.
Being generous, that is amazing. Being selfless, no. So many business owners have these incredible in-demand [00:05:00] skills like Ella's, but because we get caught up in these ideas of wanting to be affordable, wanting to be accessible, wanting our clients to be able to afford to use our services, and all of those sound like really worthy and ethical pursuits.
But actually, how that ends up working in your business is when you don't charge enough for the work that you do, you need to do more work to make the money that you want to make. And what happens for your clients is that they end up not getting the best version of you because you're working twice as many hours at half the price to be able to get to the point where you can get paid a reasonable amount to live and, you know, live your life.
So there's a lot of reasons why increasing your prices is actually really great for your clients and for you. But that starts in your mind. [00:06:00] You may have heard me talk about this concept of money psychology before. Now, I don't talk about money mindset as much because that to me just feels a little bit one-dimensional.
To me, money psychology is your thoughts, your feelings, your actions or your behaviors, and then your results with money. You could apply that to any aspect of your life. But we are feeling beings. I think a lot of us are, are aware of that But our feelings come from our thoughts. And so when you're walking around thinking, "I need to be affordable.
Being affordable is my goal. I wanna be accessible to the community," it's really hard to go against that thought in your mind and charge a premium price. So the reason I love working with business owners like Ella on money psychology is because I know that when [00:07:00] we're able to change the root thought that we are having, we are able to affect everything beyond that.
It's like a set of dominoes. You change the thought that you're having about your pricing, and that thought now changes the feeling you have about your pricing, and the feeling that you have about that pricing impacts your actions, your behaviors, and that's how your results end up changing. So one of the things that Ella and I have worked on is this concept of like my services are valuable and in demand, and I charge premium prices for those services so that I can deliver the best that I have to offer.
We don't want Ella working 60-hour weeks. We want her working as many hours as h- as she wants to feel fresh and creative and able to connect deeply with her clients and their [00:08:00] desires. She's not just an average curly hairdresser. She's a world-class, baby. And the interesting thing about hairdressing in Australia is there's actually a real shortage of people who specialize in curly and coily hair.
And Ella is in this incredible position of having curly and coily hair herself. She is a Papua New Guinean woman And her business was inspired by her beautiful mom, Elvie. You know, this, this knowledge, these skills, this kind of tradition, the ritual around hair for Ella and a lot of, um, her family and a lot of her clients, it's a really different experience from hair, you know, for, say, myself as a Caucasian woman and other cultural and ethnic groups.
We all have really different experiences around our hair. So Ella has this incredible in-demand service that [00:09:00] is also in short supply. So what we wanna make sure that Ella is doing is that she's able to take care of herself, take care of her daughter, and she's going to do that by making sure that she is charging a premium for her premium services.
That means that she is able to work with the people who are able to and willing to and wanting to pay the prices that she should be charging for her incredible service. But this can get really confusing, especially when you come from a culture of community and giving and reciprocal care and mutual aid.
So I, I understand that there is a lot of depth to this concept of being affordable and being accessible, and I'm really excited that Ella will be coming on the podcast really soon to unpack it with me much more deeply, you know, from her lived [00:10:00] experience and sort of reflecting on the work that we've done together around her money psychology.
But I suppose the, the thought that I wanna bring this episode back to is if you are a specialist service provider or a product provider, to be honest, this applies to all of us. If you are still walking around trying to be affordable, trying to be accessible, basing your prices on this idea that people need to be able to afford you, actually what you're really doing is you're trying to get people to like you.
Often our low prices or lower than we could be charging prices, uh, underneath it is actually a desire to be liked by our customers. Another thing that happens with lower prices is we have this idea in our mind that if we charge somebody less There'll be less demanded of us. Like, as though this [00:11:00] person who is gonna charge
who is going to pay $100 is somehow going to expect less than somebody else that would be paying $200. But it's actually the opposite. What actually happens when we're working with clients that want to undervalue and undercut our prices, they are demanding just as good a quality service as somebody paying the full price.
And what happens when we take those clients on, whether that's in your graphic design business, your law firm, your hairdressing salon, your beauty services, whatever it is that you do, you'll find that those kind of clients are almost m- like, a lot of the time they're actually more demanding and less grateful and happy than clients who are paying the full rack rate or paying the premium price.
So I want you to really reflect on your own pricing and your own thoughts around, [00:12:00] why am I pricing myself at this level? What is the thought that I'm having about my price? Is it that I'm trying to be affordable, I'm trying to be a community giver? Am I trying to be accessible? Am I trying to keep people happy?
Because what is happening is that that is probably going to eventually ... Not probably, it is definitely eventually going to make you miserable, because you have to work twice as many hours to make a living when you charge half the price. So this is your little push from Arnie Fee/the Peachopoly person to really consider, am I actually charging for the services and products that I'm providing?
If I am providing a premium service or a premium product, am I also charging a premium price? And if you feel [00:13:00] that your pricing is not as high as it could be or it should be, I would invite you to consider what thought is it that I'm having that is leading to me putting this price against my product or service?
And the cool thing is you can change that thought anytime you like. I hope you have enjoyed this episode. I hope you have enjoyed meeting Ella. She is amazing. She was so much fun to work with on site. Her outfit, her hair, her shoes, the way she showed up on set with just so much charisma and character and energy.
I'm sure you heard it in the episode. Obviously, you can go and watch the episodes, um, as videos as well. They're on my website. We'll pop a link in the show notes to those, or you can go and have a look on Instagram if that is your preferred viewing channel. Thank you for being here, and I will see you [00:14:00] in the next episode
